“They carried the sky. The whole atmosphere, they carried it, the humidity, the monsoons… all of it, they carried gravity.”
Personal Effects are the items we carry on our persons. Those garments and products so essential that they merge into the wholeness of our lives: our work, our rest, our travels and our great instincts for adventure that so often get lost in the humdrum.
Personal Effects is a new London-based contemporary menswear brand that doesn’t believe ‘essentials’ is a reductive term. Our aim is to imbue every carefully considered product with new-old meaning. To craft everyday objects that speak not only to artisanal skills and meticulously sourced materials but also to the vastness of history and cultures and journeys that have preceded them. All pared down to their most refined qualities. The perfect pair of trousers. The most adaptable outerwear. The plain white tee that makes you never want to wear another again.